Email is the most effective mode of communication over the web. There are millions of email conversations that take place on a daily basis, and thus it has become the most powerful marketing tool for marketers to showcase brands globally.
When it comes to growing your website or business, it is imperative you look at an experienced web host with great infrastructure and skills to get your email hosting requirements.
The dominion of emails over the web has resulted in an exponential demand in terms of email hosting for various verticals and businesses.
One must never underestimate the power of good email hosting as it can turn brands into great revenue-generating businesses through quick communication and services. But, there are some key elements that need to be scrutinized to leverage great email hosting from web hosting providers in 2019.
There’s a plethora of hosting plans out in the market, and if you’re a budding entrepreneur then you can even start with an affordable starter plan that provides decent features at a cheap price.
Once your business grows, you might need to upgrade to a higher plan with a greater number of emails, security, spam filters, and more.
Let us look at some of the core requirements that build up a great Email Hosting plan.
Disk storage is crucial
One of the most important aspects of email hosting is disk storage. The storage capacity determines how many files or emails can be stored on the server. For large businesses, it is imperative that servers be equipped with large storage disks or scalable technology that is flexible enough for customers to move up when required.
There are two kinds of plans – a shared plan and a fixed plan. The shared plan can be adopted by upcoming firms or enterprises, whilst a fixed or dedicated plan can be taken by seasoned businesses.
Number of mailboxes becomes very important when running multiple departments
The # of mailboxes in your email hosting plan refers to the actual number of email accounts that are available in your selected plan. The number of required emails can increase as the business grows. A personal email plan includes a single email limit, while a business email plan includes multiple or unlimited mailboxes for complex businesses.
Protect your account from internet spam
If you’re looking at buying a plan from a web hosting company in 2021, you should absolutely consider looking at spam filters in your package. Various spam filters like Spam Assassin, Avast Internet Security, CleanMail Home, etc. Are effective filters that block unsolicited emails from reaching your inbox.
Web hosts need to integrate spam filters to make sure only those messages that deserve utmost attention reach the mailbox. With a spam filter at your disposal, clients can whitelist email addresses, domains, or IP addresses so that the right emails reach your inbox.
Anything greater than 99.99% uptime is great
With good web hosts, clients can stop worrying about greater downtimes, and leverage higher uptime. Modern web hosts take all the precautionary measures to keep your system up and running on a 24/7 basis. Even if there is a slight downtime, web hosting enterprises do have spooling and queuing technology to prevent email bounces.
Stay safe from Web Attacks with Web Application Firewalls for your emails
Website and email security are directly linked to data security if your site or email is compromised; your data is at high risk. With strong web applications firewalls at the helm, you can rest assured your emails are safe from cyber attacks through logic-based threat detection technology. Some of the tools that block cyber attacks include- Perimeter hardening, numerous detection tools an methods, lower false positives, pattern matching, and more.
Autoresponders keep you away from unnecessary responding hassles
An autoresponder is set to minimize the hassles of responding to each and every client. Once set, clients can personalize their autoresponder messages for various mailboxes. These autoresponders can be personalized messages like “Thank you for contacting us”,” We will get back to you soon”, etc.
Pricing is one of the deciding factors in a competitive market
Customers need to look at pricing as one of the most crucial aspects along with the features that are being provided. A good web host will have at least three plans that serve small, medium, and large businesses. You get to choose which plans suit you and your business in the best possible way.
Well, these were some of the aspects of email hosting that need to be considered in 2020, but there are others as well like backup and restoration, archiving, virus filtering, SMTP, IMAP/POP3, and more.