Sometimes SEO consultants advocate for their clients to induce a dedicated IP for better SEO. However, it’s not utterly true that having a dedicated IP improves your position in search results
Let’s take a more in-depth take look at this question.
Performance and Speed
The speed of your website impacts your search result basically. So, you always need to strive for making your website as quick as attainable.
If your account is located on a shared hosting server, your website possibly shares the same IP with another website handling high traffic.
Especially if the site contains a lot of visitors and heavy content, which can a bit slow your website. And the speed impacts SEO as it influences program ranking position with Google. However, it doesn’t mean that getting a dedicated IP will speed up your website.
Luckily, there are varied optimization methods to speed up website loading time significantly. If you have a WordPress website, you can confer to this guide about optimizing and speeding up the website.
You can check your website with online tools like Google Page Speed to trace the website speed results after every step and optimize recommended things. You may also consider our Business SSD plans with the pure SSD disks, which are quicker and a lot more reliable.
SSD provides improved performance for consumers (particularly for larger, heavy websites such as widespread Magento stores or very busy WordPress blogs).
A server with SSD disks reads data quicker than a standard HDD or a hybrid system that includes servers that all share one external SSD-powered storage. SSD disks are a lot more resistant to drops, bumps, and g-forces and run quietly, have lower access times, and few latency examinations to HDD.
Improved performance is achieved by higher read/write speeds on SSD disks, which permit websites to load quicker. With an SSD a server can handle more read/write requests in general before becoming unstable, which confirms the stability of the server and period. Even during peak activity the backed up I/O request can be requested is served.
On a shared server, your website shares an IP address with another website that has been considered malware. In such cases, some network security programs can “null route” requests to those IPs and it will make your website unreachable.
Also, some anti-virus software may mark all websites with the same IP as malware, which will cause false alerts against your website and such kind of alerts are displayed in most the modern browsers (for example, ‘This website may harm your computer or ‘The website ahead contains malware’). So having a dedicated IP can be a decent way.
SSL Certificates encrypt traffic to your website. Sometimes it’s needed by e-commerce websites and websites that store personal data.
With the cPanel version 11.38 and higher, we started to support SNI technology that enables us to put in multiple SSL certificates on a Shared IP address. So, a dedicated IP isn’t a must for installing SSL Certificate.
A shared IP address can cause problems regarding older versions of some rare and old browsers. In this case, all the visitors of such websites will receive a message containing data concerning the entrusted connection, so the website goes to be obtainable via the HTTPS protocol.
A dedicated IP address helps to avoid such problems. Here is a list of browsers supporting SNI:
- Internet Explorer 7 and its higher versions on Windows Vista and its higher version
- Internet Explorer (any version) on Windows XP doesn’t support SNI
- Mozilla Firefox a 2.0 and later · Opera 8.0 (2005) and later (TLS 1.1 protocol must be enabled)
- Supported on Windows Vista and later
- Supported on Windows XP on Chrome 6 and higher versions
- Supported on OS X 10.5.7 on Chrome v5.0.342.1 and later
Safari 2.1 and later:
- Supported on OS X 10.5.6 and later
- Supported on Windows Vista and later
- Mobile Safari for iOS four and later
- Android default browser on Honeycomb (v3.x) and later
- Windows Phone 7
This doesn’t affect SEO directly but it should be mentioned as well.
SEO and Shared IP addresses
The real factor you must take into consideration is Google penalties due to links or malware. It may happen that your website is hosted on a shared server with a website that is considered ‘spammy’ and your website can be negatively compact during this case. However, we are perpetually working for prevent of such occurrences on our servers.
Google understands that the website is can be on the shared hosting and you can’t control websites, which are the same IP or IP subnet. However, if there are some ‘spammy’ websites on the identical IP and only 1 is ‘normal’, that looks rather bad and its values to be worrying about concerning.
On the other hand, once there’s a combination of ‘spammy’ and ‘normal’ websites on the identical IP (like on most of the shared hosting), there’s nothing to worry concerning.
For example, if you have got a website, it shares a host and IP with a huge WordPress Multisite that’s used as a ‘link farm’ to generate links to ‘spammy’ websites to try and earn the position in search engine ranking positions.
In this case, your website takes a risk to be penalized for sharing the same IP as this ‘link farm’ because of the violations that involve alternative thousands of websites on the network.
Penguin update by Google improved their search ranking formula and takes into consideration websites participating in a very link network.
Monitoring your website for problems
Utilize a Reverse IP Lookup
You can always look up search and see who is sharing your hosting IP address. There are several free tools to do a reverse IP lookup on the web.
Monitor Google Webmaster Tools
You can add your website to Google Webmaster Tools and enable the email alerts to be sure that you’ll get a notification from Google Webmaster Tools if they send you a warning.
Resolution Link Warnings
If you discover an issue on the website or are notified by Google in Google Webmaster Tools you can do the following steps:
- Contact your hosting supplier and ask to produce you with another IP.
- Submit a Reconsideration (Re-examination) Request in Google Webmaster Tools.
There is an exception to the rule; however, in general, it’s not a requirement to have a dedicated IP address for up SEO. Always check your website with Google Webmaster Tools and monitor your co-hosted sites in order to protect your website and pay attention to the security and optimization of your own website.
There are a lot of several alternative SEO-related things you ought to specialize in before considering a dedicated IP address. For instance, you’ll check Google’s Webmaster tips for a lot of data.
If you continue to assume you would like a dedicated IP address, make sure you understand ‘WHY’ so that you and your hosting provider can find a better solution that works for you.
ALSO READ: 5 Dedicated Server Maintenance Tips