Trends to Revolutionize eCommerce
The success in eCommerce business defines how well merchants can make shopping convenient. As such, it is one of the main areas for applying artificial intelligence in business. A survey from a well known IT firm shows that over 20% of AI investments flow over to online retailing. Here, we will see how the future of eCommerce may shape up with the advent of AI in business.
The accurate and flexible search option
In business, your customer is your priority. They will not tolerate irrelevant content. About 73% of shoppers expect retailers to improve the accuracy of search suggestions. This is exactly the grounds where AI can revolutionize the eCommerce world. You may ask ‘how so?’
Natural Language Processing and Artificial Intelligence make semantic search engines more precise. Applications of machine learning allow recognizing typos, synonyms, and product relations. Rather than a search based on keywords.
AI can offer a lot more search options based on voice and image recognition. Voice search is nowadays gaining huge popularity owing to its convenience.
AI assistants and chatbots
The main drawback of online stores is their lack of human assistants. There are many encoded chatbots to respond in a particular way. But they can hardly replace people who can listen, understand and respond. But, AI has changed the customer experience altogether! by allowing shoppers to communicate with a web store. Via text, voice, and pictures and enjoy human-like responses.
Cross-selling and upselling recommendations
Better marketing and planning insights
Logistics based on complete automation
Also, read- Ecommerce Hosting: Ideal Choice