Content Marketing Strategy

Setting up a Content Marketing Strategy For Being No.1

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May 29, 2019
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Set Content Marketing Strategy which gave you top position-

A strong, innovative and up-to-date content strategy is very important for every business. Be it a start-up or an existing business. According to the latest survey from the Content Marketing Institute (CMI). 63% of the businesses do not have a documented content strategy. Learning to build a strong content strategy is one of the big needs for many such businesses.
If you want to top on the competition, you may have a solid, smart content marketing plan in place.  Here we will see how you can build your own strong content. But first, we need to know what exactly a content strategy is? Why did we need to have it in place before we go into the process of making one?

What is Content Marketing Strategy?

Any materialistic media that you create is content. In the form of written, visual or download. The method of managing this content is a Content Strategy Plan. It is important for your marketing plan to show who you are and what expertise can you bring into your industry. Content creation is very important for your business to grow. Bad content can ruin your business too.
There are a few answers you need to keep in mind while creating your content. Like whom are you creating the content for? What the problem your audience has? What makes you stand out in the crowd? Which content formats do you need to focus on? Channels where you want to publish your content? Etc.

Content Marketing Strategy and Content Strategy, Content Plan

What is Content Marketing Strategy? It uses to build an audience and achieve some profitable results. It is a part of the marketing strategy of the organization. So, a Content Strategy deals with managing all the contents that a business owns. In contrast to these, a Content Plan is strategic and calculated to the core.
 
But, keep in mind that you need to develop a Content Marketing Strategy before you come up with a Content Plan. A content plan will document all the specifics of your strategy. How you will execute your strategy and who on your team will be handling each task? The key topic areas you will cover, what content format you will use? When and how to share your content?

Why do you need a Content Marketing Strategy?

Why do you need content marketing strategy?
Content marketing strategy is reliable, cost-effective sources of website traffic and new leads. You can also create a single content. If it gets a steady amount of web traffic, you can use a link to a free tool(s) that will generate leads for you for a long time.
 
Reliable sources of traffic, leads from these strong contents can give you flexibility. To experiment on different marketing tactics. Generate even greater revenue like sponsored content, social media advertising. Other than generating leads, your content serves another very important purpose. Educate your target prospects and create awareness about your brand.

How to create your own Content Marketing Strategy:-

Now we will see how we can actually create one content marketing strategy.

There are seven steps you need to follow:


Step I: Define your goal

It is imperative that you know your goals before you start planning. What is your aim for developing a content marketing plan? Why do you want to build content? And create a marketing plan with that content. If you do not know your goal beforehand, you will never be able to use the plan. This is because you do not know what you want to achieve with the plan you are putting into action.

Step II: Conduct a persona search

As we have discussed earlier, you need to know your target audience. After you have set your goal for your business. You know what products you want to sell. You need to know whom to sell them to. As such, you need to define your content’s target audience.
 
It is important for both the newcomer and the experienced marketer. If you fall under the first category, then you need to know your audience. That’s how you can produce more relevant and valuable content. That will attract their attention. But, if you are an existing marketer with considerable experience in your field. You need to understand if your audience has changed or not. Whether to target a new type of audience or to expand your current target market. Conducting market research every year. To revisit your audience parameters is very crucial for every business.

Step III: Run a content audit

Content Audit
 
For most of the first-timers blog posts seems to be the starting point. Yet, it is not the only way to start out. You can venture out into other content formats as well. Business is all about taking risks, but they must take at the right time and with a bit of planning as well. You can consider creating an eBook by condensing all your past weekly blogs into one piece. There are many other formats aw well; we will look at them later on.
 
Running a content audit is most important for those who have been in the business for some years. By doing so, you can review your marketing strategy and results from the previous year. You can plan for the difference you can bring about in the upcoming business year and set new goals as well.

Step IV: Choose a Content Management System (CMS)

 
The next step is to choose a reliable CMS or Content Management System. That was the most common like content creation, content publication, and content analytics. Besides some of the most popular CMS in use are WordPress, HubSpot, Joomla, Drupal, Magento, etc.
 

Step V: Come up with some brilliant content ideas

 
It is now time to get down to business: start creating awesome content. Here are some tools that can help you :

  1. Website Grader-With this tool, you can make your website more SEO-friendly. Come up with unique ideas for your content. It is a tool from HubSpot.

  2. BlogAbout– IMPACT’s unique content idea generator works more like Mad Libs. Instead of jokes, it will show you common headline formats. You can fill in your subject in the blanks provided.

  3. Feedly– The popular RSS feed can help you to track trendy topics in your industry. Find some greats content ideas.
There are a few more tools like BuzzSumo, CoSchedule’s Blog Post Headline Analyzer, etc.

Step VI: Determine your content format

As I said earlier, there are varieties of formats for creating content. Here we will see what they are:

  • Blog Posts-

Blog Posts live on a website. Any website that shows written content is a Blog Post. They need to publish daily to keep attracting new visitors. Or, these blogs must contain valuable content relating to the subject about which the blog is for. An ideal Blog Post recommends being between 1000 and 2000 words in length.

  • eBooks-
These are lead-generating tools. Your potential customers can download these eBooks after submitting their contact information. They are longer, more in-depth about its subject matter, and less published than Blog Posts.
 
They are more catering to your cause. After reading a blog post, your audience may want to get more information. This is where CTA or call-to-action appears. It leads them to a landing page. Wherein these visitors can then download an eBook. With detailed information about the subject matter of the blog post. The sales team of the business producing this ebook now has a new leader to contact.

 

  • Case Studies-
Case studies or testimonials are your best chance to tell the story of a customer. Who was able to solve a problem by working with you? As well as these are the most versatile type of content marketing. As it can any form from blog posts and eBooks to even info-graphics.
 
The main goal of the case study is to show the people proof that your products are worth investing in. Before you chose a customer for a case study, you have to determine which form the testimonial will take. The area of your business to which you are trying to drive value.

  • Templates-

They can generate leads as well as provide your audience with considerable information. You can help a customer with template tools. They are more likely to keep engaging with your content in the future.

  • Info-graphics-

These are particularly helpful for organizing and visualizing data. In a more compelling way than words can. These can help you share very much data much more clear and easy for your viewers to understand.

  • Videos-

Videos are a type of format that can share across social media platforms as well as websites. They must share this on social media platforms and websites.

  • Podcasts-

A podcast is much more appealable to your audience than written content. Especially to those who do not have the time or interest in reading the content. If you have interesting people to interview or conversations to host. The podcast is your best bet.

  • Social Media-
Social Media is a very good platform for you to share your content and can help you expand your market at the same time. It is an essential tool to amplify your brand’s reach. You know it is a place where they like to spend most of their time. Some most popular social media platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and YouTube (it is nowadays, social media).
 
While you can connect with your audience on platforms like Instagram or Snapchat. On Facebook and Twitter, you can expand the audience. Drive traffic toward your website. Actually publishing anything on it you should do some basic market research. To understand which one of these is best suited to your business and needs.

You can check our Facebook and Twitter Content here

Step VII: Publish and manage your content

Setting up a Content Marketing Strategy For Being No.1 1
Creating your own unique content is not enough moreover you need to publish and manage them. An editorial calendar can help you do that on your website. Create a social media content calendar to help promote and manage them on other sites.
 
Creating your own ideas is always good. But keep in mind to create content on contemporary and timely topics as well. Keep an eye on the popular holidays that attract your audience. Incorporate them into your marketing strategy to gain even more traffic.

Keep updating your Content Marketing Strategy

Updating your content marketing strategy is very important. As your marketing program grows, some part of your strategy should remain unchanged. Likewise, your aim and business goals. Use them as of your acceptance criteria for every editorial content submission.
 
But, a few other aspects of the strategy are likely to enjoy a periodic review and update. To keep your strategy in the game, you can consider reviewing your strategy and core topics. On an annual (or quarterly if you are starting out) basis.

To Conclude:

Creating a good content marketing strategy is a lot of work and it has only begun. To grow a successful content marketing strategy, you should give it more time. Organization and creativity. Building the foundation of your content marketing plan. Adding tools to manage your content better. These will not be a hassle if you put in time and effort into them and follow these above!

Also Read- How Title Tags In SEO Help You To Gain High Rankings?

 

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