In today’s highly competitive digital environment, inboxes overflow with generic notifications and marketing messages. For WooCommerce store owners, relying solely on default email templates can lead to crucial customer communications getting lost in the noise. This is where WooCommerce Email Customizer Plugins come in as a game-changer.
WooCommerce, the dominant platform powering millions of online stores, offers exceptional functionality. However, its default email templates often lack personality and fail to resonate with customers. Email marketing remains a cornerstone of customer relationship management, fostering lead nurturing, product promotion, and sales growth. However, to truly stand out and capture attention, customized and visually appealing emails that embody your brand identity and captivate your audience are essential.
Table of Contents
Why Customize Your WooCommerce Emails?
Let’s delve into the key reasons why customizing your WooCommerce emails is essential for success:
1. Beyond the Generic
The default WooCommerce templates are functional but lack personality. Customization empowers you to create visually appealing and brand-aligned emails that truly reflect your unique identity.
2. Building Brand Awareness
Every email you send is an opportunity to reinforce your brand identity. By incorporating your logo, colors, fonts, and design elements into your emails, you’re building brand recognition and trust with every message.
3. Fostering Engagement and Trust
Generic emails feel impersonal. Customization allows you to create targeted messages and add a personal touch. Address customers by name, offer relevant product recommendations, and showcase your brand voice. These personalized touches go a long way in building trust and fostering customer engagement.
4. Boosting Open Rates and Conversions
Eye-catching and professional emails are more likely to be opened and acted upon. By customizing your emails with compelling visuals, clear calls to action, and relevant content, you can significantly boost your open rates and ultimately drive more conversions
Top 10 WooCommerce Email Customizer Plugins for 2024
Now, let’s explore some of the best WooCommerce email customizer plugins available for 2024. We’ll consider key features, pricing options, and user reviews to help you find the perfect fit for your needs.
1. YayMail
Standing out with its user-friendly visual builder and extensive customization options, YayMail empowers you to create stunningly personalized emails. Its drag-and-drop interface offers over 20 blocks for building emails from scratch, and its wide array of features allows for conditional content, dynamic content insertion, and advanced design customization.
Features
- Intuitive Drag-and-Drop Interface
Experience effortless email creation with YayMail’s intuitive drag-and-drop interface. Effortlessly navigate between the element bar and the preview section for each email type, ensuring a seamless workflow and precise visual feedback.
- WYSIWYG Visual Editor
Gone are the days of tedious code editing and guesswork. YayMail’s WYSIWYG (What You See Is What You Get) visual editor empowers you to preview your customized WooCommerce emails in real time as you make adjustments.
- Smart Elements
Streamline your design process with YayMail’s thoughtfully categorized Smart Elements. All relevant WooCommerce elements are meticulously organized for easy selection and seamless integration within your email templates. This reduces design time and ensures your emails showcase all essential information in a clear and visually appealing manner.
- Powerful Variable Integration for Personalized Communication
Empower your email marketing with YayMail’s comprehensive set of shortcodes. These shortcodes offer dynamic insertion of order details, customer information, billing and shipping data, payment methods, and more.
- Consolidated Workflow: Maximize Efficiency, Minimize Effort
YayMail’s unified email editor allows you to perform a multitude of tasks within a single, user-friendly interface. This eliminates the need to switch between separate editing screens, significantly enhancing your workflow efficiency.
Pricing
| Single Site | $59 |
| 3 Sites | $139 |
| Unlimited Sites | $399 |
2. Kadence WooCommerce Email Designer
If you’re looking for a plugin with a collection of pre-made templates that you can readily customize, Kadence WooCommerce Email Designer is a great choice. It combines the flexibility of pre-designed layouts with drag-and-drop editing and a range of design options, allowing you to create professional-looking emails quickly and easily.
Features
- Effortless Live Previews
Visualize the impact of your design decisions instantly. Kadence WooCommerce Email Designer offers live preview functionality, allowing you to see exactly how your emails will appear to recipients as you make adjustments. This ensures you can craft emails that deliver a polished and visually appealing experience for your customers.
- Streamlined Workflow with Pre-Built Templates
Jumpstart your email marketing efforts with Kadence’s library of pre-built email design templates. Import these templates as a base and customize them to match your brand identity, saving valuable time and resources. No design experience is necessary – these templates provide a solid foundation for creating professional-looking emails.
- Express Your Brand Identity with Comprehensive Customization
Kadence empowers you to personalize your WooCommerce emails and seamlessly integrate your brand elements. Customize fonts, colors, and overall design aspects to perfectly reflect your brand style. This fosters brand recognition and ensures a cohesive customer experience across all touchpoints.
- Granular Text Control for Optimal Communication Clarity
Kadence offers granular control over your email text elements. Customize headings, subtitles, and body text to ensure clear and concise communication. Fine-tune the typography to enhance readability and deliver your messaging effectively.
- Test with Confidence
Before sending your emails to your entire customer base, utilize Kadence’s test email functionality. Send test emails to specific addresses to view how your email design renders within different email clients and real inboxes. This allows you to identify and address any potential display issues before sending the campaign live.
- Effortless Data Management with Export/Import Functionality
Kadence provides user-friendly export and import features for your email design settings. This allows you to save your customizations and easily transfer them to different environments if needed. It also simplifies collaboration within teams by enabling the sharing of pre-configured design settings.
Pricing
| Essentials | $149/yr |
| Full | $219/yr |
| Lifetime | $799/yr |
3. ThemeHigh Email Customizer for WooCommerce
This plugin offers a visual template editor along with drag-and-drop elements for easy customization. It also includes a library of ready-made templates to get you started quickly without extensive design work.
Features
- Pre-Built Templates for Streamlined Customization
ThemeHigh Email Customizer for WooCommerce empowers you to hit the ground running with its library of 11 pre-designed email templates for various WooCommerce order statuses.
- Effortless Drag-and-Drop Editing
A drag-and-drop editing with ThemeHigh’s user-friendly interface allows you to effortlessly create compelling email templates by simply dragging and dropping the desired elements into your design canvas. No prior coding experience is required, making ThemeHigh a great choice for users of all technical skill levels.
- Seamless User Experience for Enhanced Productivity
ThemeHigh prioritizes ease of use with its intuitive and efficient email template builder. This user-friendly interface provides a smooth and streamlined experience for customizing and managing your WooCommerce email templates.
- Unrestricted Design Flexibility with Unlimited Rows
ThemeHigh empowers you to create emails that perfectly accommodate your content needs. The plugin removes limitations by allowing you to add an unlimited number of rows to your email templates.
- Real-Time Visualization: Make Informed Design Decisions
Refine your email templates with confidence thanks to ThemeHigh’s real-time preview functionality. Every change you make within the editor is reflected instantaneously in the preview pane, allowing you to visualize the impact of your design decisions on the fly.
- Dynamic Content for Personalized Communication
ThemeHigh takes email personalization to the next level. The plugin allows you to incorporate dynamic placeholders for various customer and order details, such as customer name, website title, username, and more.
- Simplified Design Process with Dummy Placeholders
ThemeHigh simplifies the design process with the inclusion of dummy placeholders. These placeholders act as stand-ins for dynamic content, allowing you to visualize the overall layout and structure of your email template before integrating dynamic elements.
Pricing
| Single site | $39.00 |
| Up to 5 sites | $69.00 |
| Up to 25 sites | $129.00 |
4. Villa Theme WooCommerce Email Template Customizer
This plugin caters to users with some coding experience. It provides a user-friendly interface for editing email templates with live previews and the ability to add custom code for even greater control over the design.
Features
- Unrestricted Email Template Creation
Villa Theme WooCommerce Email Template Customizer empowers you to design and customize an unlimited number of email templates for your WooCommerce store. This flexibility allows you to create targeted email campaigns tailored to specific customer segments or product categories, significantly enhancing the effectiveness of your email marketing efforts.
- Intuitive Drag-and-Drop Editing
Experience the ease and efficiency of drag-and-drop editing with Villa Theme’s user-friendly interface. Effortlessly arrange and position the various email elements within your template using simple drag-and-drop functionality.
- Conditional Logic for Targeted Communication
Take your email marketing strategies to the next level with Villa Theme’s conditional logic capabilities. Define specific rules to govern the application of your email templates. This allows for highly targeted email communication that resonates more effectively with your audience.
- Enhanced Email Functionality
Villa Theme WooCommerce Email Template Customizer expands the capabilities of your WooCommerce email marketing. Attach relevant files to your emails, such as product guides or invoices, for increased customer convenience.
- Responsive Design for Seamless User Experience
Prioritize a flawless user experience across all devices with Villa Theme’s responsive design features. Preview your emails in both desktop and mobile versions before sending them, ensuring optimal display and readability on any screen size.
- Seamless Data Management with Import/Export Functionality
Streamline your workflow and leverage pre-configured email templates across different websites. Villa Theme’s import and export functionalities allow you to easily share your customized templates between various installations of the plugin where it is activated.
Pricing
Villa Theme’s WooCommerce Email Templates offer a monthly plan of $32 on their official website.
5. WP HTML Mail
While it lacks the advanced features of other plugins, WP HTML Mail allows you to customize the body content of your emails, including adding images and adjusting alignment. It’s a good option for users on a tight budget who want to make basic improvements to their email aesthetics.
Features
- Responsive Design
Prioritize a seamless user experience across devices with WP HTML Mail’s responsive email templates. These templates ensure optimal display and readability on desktops, tablets, and mobile phones.
- Template Options
While not offering a vast library, WP HTML Mail provides a selection of pre-designed email templates crafted by professionals. These templates serve as a starting point, allowing you to customize them to align with your brand identity.
- Flexible Header Design
WP HTML Mail empowers you to tailor your email header to match your brand aesthetic. Choose from a text-based header with color customization, incorporate your logo, or design a custom banner to create a visually impactful first impression.
- Global Branding Consistency
Maintain a cohesive brand image across all your emails with WP HTML Mail’s global color and font settings. Define these settings once and apply them to headlines, text, links, and other elements, ensuring a professional and consistent look for all your email communications.
- Customizable Footer
WP HTML Mail allows you to personalize your email footer by including links to legal pages, contact information, or any other relevant details you wish to share with your customers.
- Inline Style Control
Guarantee consistent email rendering across different email clients with WP HTML Mail’s inline CSS functionality. This ensures your design styles are not overridden, maintaining the visual integrity of your emails.
Pricing
| Single Site | $ 64.97 |
| 5 Sites | $ 86.62 |
| 20 Sites | $ 173.25 |
6. Metorik
Metorik goes beyond email customization by offering additional functionalities like reporting and email automation. This plugin allows you to create visually appealing emails with drag-and-drop editing and a variety of design features. Its reporting and automation tools provide valuable insights into email performance and streamline your marketing workflows.
Features
- Blazing Speed
Forget slow reports. Metorik delivers insights faster than any other tool, lightening your admin workload.
- Powerful & Customizable
Dive deep with tons of reports on revenue, sales, customers, and more. Export, download, and forecast with ease. Customize reports with zero coding.
- Track Every KPI
Uncover key metrics like average customer value, items per order, and product sales. Metorik answers all your business questions.
- Build Custom Dashboards
Drag-and-drop to create personalized dashboards with the metrics and KPIs that matter most. Share them with your team.
- Segment Everything
Slice and dice your data with Metorik’s powerful segmentation system. Filter by any criteria and export results instantly.
- Automated Emails with Segments
Engage customers with targeted emails triggered by specific actions. Metorik Engage simplifies email marketing.
- Cost & Profit Reports
Calculate product, shipping, transaction, advertising, and other costs for accurate profit insights.
- Cart Tracking & Recovery
Track abandoned carts and send automated recovery emails to win back lost sales. Metorik Engage helps convert more carts to sales.
- Customer Service Integrations
Boost support efficiency. Integrate with Zendesk, Help Scout, Freshdesk, and Intercom to view customer data directly in tickets.
- Google Analytics Integration
Connect Google Analytics for instant access to conversion rates, including historical data.
- Automated Reports
Receive email and Slack reports summarizing key metrics and trends for a data-driven approach.
- Easy Exports
Export any data point in minutes, schedule automatic exports for convenience, and avoid server downtime.
- WooCommerce Subscriptions Support
Gain valuable insights into subscriptions with dedicated reports on MRR, churn, retention, and forecasting.
- Fast & Friendly Support
Get personalized support to ensure you and your team maximize the value of Metorik.
- Team Collaboration
Bring your team on board. Metorik allows unlimited team members with role-based permissions for secure data access.
Pricing
| 100 orders | $20/month |
| 500 orders | $50/month |
| 2500 orders | $100/month |
| 10,000 orders | $250/month |
| 25,000 orders | $500/month |
7. MailPoet
A popular and established email marketing plugin, MailPoet offers built-in WooCommerce email customization options. While it doesn’t have the same level of granular design control as some dedicated email customizer plugins, MailPoet allows you to create visually appealing emails with pre-made templates and basic editing features. Its broader email marketing functionalities can be valuable for managing your overall email marketing strategy.
Features
- Capture leads with customizable signup forms.
- Manage subscribers and lists directly in WordPress.
- Design and send newsletters with drag-and-drop ease.
- Automate emails for new posts, welcome messages, and more.
- Segment subscribers based on behavior and interests.
- Create and customize WooCommerce emails for abandoned carts, purchases, and product categories.
- Leverage reliable email delivery with MailPoet Sending Service.
- Track engagement with basic free stats or upgrade for in-depth analytics.
- Segment audiences with multi-conditions (paid plan).
- Integrate with Google Analytics (paid plan).
- Access free support resources or upgrade for priority support.
Pricing
| Free Plan | Up to 500 subscribers |
| Basic Plan | $9.50 annually |
| Pro Plan | $11.50 annually |
| Agency Plan | $28.50 annually |
8. Decorator WooCommerce Email Customizer
Another free option, Decorator provides a good starting point for basic email customization. It features a live email preview as you edit, allowing you to make adjustments and see the results instantly. While the design features are limited, it’s a good choice for users who want to make quick and easy style edits to their emails.
Features
- Pre-built templates
Personalize emails quickly with customizable templates.
- Editable email content
Modify subject lines, headings, and body text.
- Full design control
Customize backgrounds, colors, fonts, and more.
- Shortcodes/placeholders
Personalize content and appearance with dynamic elements.
- All email types
Edit order confirmation, abandoned cart, and other emails.
- Test emails
Preview customizations before sending them to customers.
- Live previews
See changes reflected instantly in the email editor.
- Company logo
Upload your logo for brand consistency.
- Social media links
Integrate social media icons and links.
- Reset to default
Easily revert to default email styles.
- Save/schedule/publish
Manage customization rollouts.
- One-click application
Apply changes to all emails with ease.
9. WooMail – WooCommerce Email Customizer
If you’re looking for a premium plugin with advanced design features and drag-and-drop editing, WooMail is a strong contender. It offers a vast array of customization options, including pre-built templates, extensive design tools, and conditional logic for tailoring email content to specific user segments.
Features
- Style & Branding
Customize colors, fonts, headers, footers, and logos to match your brand identity.
- Personalized Content
Edit text, add custom links, and integrate social media icons to create a more engaging experience.
- Live Editing & Previews
Make and preview changes instantly to ensure a polished final product.
- Test & Send
Preview and send/resend emails for different order statuses directly from your WooCommerce dashboard.
- Automated Recommendations
Boost sales with automated product recommendations tailored to each customer.
Pricing
WooMail offers a cost-effective solution at $39 through a regular license on Envato Elements.
10. Email Customizer Plus for WooCommerce
Rounding out our list is Email Customizer Plus, another premium plugin catering to users who want advanced email customization functionalities. It boasts drag-and-drop editing, conditional logic, multilingual support, and a variety of design features. This plugin is ideal for businesses with complex email marketing needs and a global audience.
Features
- Drag-and-Drop Editing
Effortlessly design emails with a user-friendly drag-and-drop interface.
- Dynamic Content
Include dynamic elements like order details, customer notes, and more using shortcodes.
- Pre-Built Templates
Kickstart customization with ready-made templates, or duplicate for quicker edits.
- Customizable Shortcodes
Create unique shortcodes to integrate specific data into your emails.
- Expert Support
Access responsive customer support for any customization assistance.
- Integrated Plugins
Seamlessly works with popular plugins like Subscriptions, Bookings, WPLoyalty, and Custom Order Statuses.
- Multilingual Support
Manage email templates in multiple languages for a broader reach.
Pricing
| Single site | $59.00/year |
| 5 Sites | $79.00/year |
| 25 Sites | $119.00/year |
Conclusion
In today’s competitive e-commerce landscape email marketing remains a powerful tool for driving sales and customer engagement. However, generic and uninspiring emails easily get lost in the inbox clutter. By leveraging the power of WooCommerce email customizer plugins, you can create emails that stand out, resonate with your brand, and ultimately drive more conversions. Take the time to explore the available options and choose the plugin that best fits your needs. With a commitment to email customization, you can transform your WooCommerce emails into powerful brand ambassadors that nurture leads, build trust, and propel your online store to success.
